My journey didn’t stop with my licenses, I continued to expand my knowledge through advanced education, including specialized training in Holistic Trichology. One key truth I learned is this: whatever we put on our skin and scalp is absorbed into our bodies. This realization hit home when my daughter began struggling with eczema. I saw firsthand how sensitive the skin can be and how ingredients, even in "natural" products, could trigger painful flare-ups.

When my granddaughter was born, I was determined to create a product gentle enough for her delicate skin yet effective for healthy hair growth. What started as a protective formula for her hair turned into something much more, her hair flourished. Out of curiosity (and confidence in my creation), I shaved my own head and began using the product on myself. The growth and health of my hair were undeniable.

Every two years, I shaved my head again to document and share my journey with my clients. I wanted to show them how deeply I believe in what I’ve created—not just as a stylist, but as someone who truly uses and lives by the products she sells.

By 2015, I began offering my formula to my clients, and by the spring of the next year, Just Natural by K LeNoir officially launched as a full haircare line. Since then, feedback from real customers has been an essential part of our evolution. I've learned how people use the products in their own unique ways, helping me improve formulas and ensure every item delivers real, lasting results.

Today, my mission is simple: to continue learning, growing, and creating products thatnurture your natural beauty without harm. I’m proud to offer a line of products that are free from parabens, sulfates, harsh preservatives, or synthetic fillers—because I believe just anything won’t do.

Thank you for trusting me with your crown.


With love,
KeKe LeNoir
Founder & Master Cosmetologist
Just Natural by K LeNoir
...because just anything won't do.